| | Marketing Planning and Strategy (Hardcover) $302.45 Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. |
| | International Marketing Strategy (Paperback) $108.16 The most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. A collection of writings from the leading thinkers in the international marketing field. Straightforward language and illustrative case studies. |
| | A Fine Line: How Design Strategies Are Shaping the Future of Business $10.78 praise for a fine line”A breath of turbo-charged fresh air that doesn’t regurgitate the ego-maniac CEO’s selective memory or an outside expert’s misinterpretations. Hartmut explains innovation through the lens of design, and it’s about time we gained his valuable perspective.” —Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com”At Flextronics, we fell in love with Hartm… |
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